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Buy ASOS Gift Card Several fashion retail businesses have reduced headcounts over the past few months: Arcadia Group announced it would make around 500 redundancies White Stuff has made 400 cuts Harrods said it would axe nearly 700 jobs and TM Lewin said it would cut 600 roles.

In this week’s letter ASOS says the work undertook last summer “enabled the company to improve the performance of customer care and more broadly the wider business”.

A 45-day collective consultation will begin at the end of this month with affected employees and although it is understood ASOS will try and find alternative roles for those affected there will be redundancies.

The redundancies are all part of an ongoing business efficiency programme Asos announced in October 2019 the primary driver of which is to better serve its increasing number of international customers who need support in different time zones.

The number of jobs that will go remains unknown. ASOS claims it found a “significant proportion” of roles for those affected by May’s redundancies and expect “hundreds of jobs” to remain in Leavesden following the latest consultation including a "proportion" of those currently at risk.

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